20 % OFF

I’m Lena—a military spouse, certified herbalist and aromatherapist, and mom of three girls. After struggling for years with sensitive skin and confusing “clean” products, I studied aromatherapy and herbal medicine to create truly nourishing skincare using cold-pressed oils and botanical infusions.

Then a miracle happened, I met a gifted and experienced chemist and holistic esthetician, we combined science and nature to develop Honest & Pure: handmade, small-batch, ingredient-conscious line that deeply repairs and hydrates sensitive skin—without synthetic fillers and preservatives. Today, I share my formulations with families seeking natural, non-toxic solutions for their skin concerns.